M10 works by studying vast quantities of data in real time, sorting and sifting it to find the patterns in behavior that show us where your target audience will be before they know it themselves. Advanced users can see some of the information we monitor from the Customer Search Engine.
Your analytics, including identified audiences, marketing opportunities, and campaign performance metrics, are available within the M10 interface. Service Bot users will see less data than Self-Service users, simply because when you deploy one of our Social Media Bots, we do everything for you. M10 has been designed to be as simple to use as possible, so we let the Bots analyze the data and produce the best results on your behalf.